Analysing the data

Over the weekend we each had 10 copies of our questionnaire to get filled in. We wanted to get a fairly even distribution of age groups, i focused mainly on the 30-40 and the 40 and over category as well as those aged between 13 and 15 as the middle group of 16-19 year olds could be found easily within our own college. In yesterday's lesson (12/1/09) we brought our questionnaires together in order to analyse the data and see if there was a trend emerging, we didn't get this finished within the lesson but this will be completed before next lesson. In the next lesson we will be writing up our data in to a powerpoint and detailing the trends that we have noticed. We will present these findings in the form of graphs and charts which we will create in Excel, the presentation will be shown to the rest of the class in Friday's lesson.

Consumer trend questionnaire

About you:

Age

Under12

12-14

15-17

18-20

21-30

31- 40

40+

Gender: M/F

Occupation:

If student, what subjects are you currently studying?

What is your favourite genre? Tick more than one for subgenre

Action

Adventure

Comedy

Crime and gangster

Drama

Historical

Horror

Musical

Romantic

Sci-fi

Thriller

War

Western

Other- please specify

Cult Classics

Dance

Teen flicks

What is your favourite film?

What character types are in this film?

Villain

Hero

Flirt

Good Wife/Husband

Rogue

Airhead 3

The clown

Popular boy/girl

Other

Please give an example and the film that this character was in?

Character:

Film:

Do you only see films that conform to this genre?

No I vary my choices

Yes I only consume films of this genre

I prefer this genre, but I am happy to view other films

What age classification are you mostly likely to watch?

U

PG

12A

12

15

18

R18

How often do you go to the cinema?

Weekly

Once every few weeks

Monthly

Never- skip next question

Do you prefer to go to the cinema when there are promotional offers on at the cinema? E.g. orange Wednesday

Yes I only go when there are promotional offers

No, but I prefer to go when there are offers on

I am happy to go any time and I am not influenced by these offers

Which do you prefer?

American films

British films

Foreign language films

Other

No preference

Would you be persuaded to make a special effort to see a film if a particular actor/actress was in it?

Yes I would

Depends whether I like the look of the film

No I wouldn’t

If yes, please give an example

Do you favour a particular institution? E.g. working title

Yes

No

If so, which institution (s)?

Universal Pictures

20^th century Fox

Disney/ Pixar

Film Four

DreamWorks

Other (please specify)

Momentum Pictures

Which do you prefer?

Independent films

Arthouse films

Blockbusters

Other (Please specify)

How likely are you to purchase a film on DVD/bluray/video?

Very likely

Likely

Unlikely

Very unlikely

Have you ever downloaded/owned a pirate or illegal film?

Yes

No

Grace's Questionnaire

Audience researchQuestionnaire

Age …………

Sex

Male

Female

Occupation ………………………………………………………………………………………………………

Hobbies and Interests ………………………………………………………………………………………………………………………

Favourite Film ……………………………………………………………………………………………………

Why is this film your favouriteFavourite Actress ……………………………………………………………………………………………….

Why is this actress your favourite?…………………………………………………………………………………………………………………………

Favourite Actor ………………………………………………………………………………………………….

Why is this actor your favourite?……………………………………………………………………………………………………………………………

Favourite Film Genre (please tick the box that applies most to your taste. If this is impossible, write your answer after ‘Other’)

Comedy/Romantic

Comedy/Teen

ComedyScience

FictionAction/Adventure

Horror

Thriller

Other ………………………………………………………………………………………………………………..

Why do you enjoy this particular genre?……………………………………………………………………………………………………………………………

Thank you for filling in this questionnaire.

Media Consumer Trends Questionnaire

Last lesson (7/1/09) we were set the homework to individually create a first draft of our questionnaire, my individual draft will be uploaded in the next post.

This lesson we worked as a group in order to create the final questionnaire using our individual drafts as reference. Questions from each draft were combined in order to create a questionnaire which would give the most relevant information.

The questionnaire had to be designed in a way that would give us useful data that would enable us to establish what consumers would want from a new film. To assess what consumers would want from a new film the majority of the questions asked them to detail the attributes of existing films which they enjoy.This was done in order to get an idea of how to model our own film so that it would appeal to our target audience, which we would also assess from the questionnaire results.

We also asked questions about their habbits in regard to individual's cinema habbits and how often they bought films. This was in order to assess the popularity of cinema viewing in comparison to buying films and popular cinema viewing times. We therefore would be able to decide what cinema days would be best to distribute our film to the cinemas, as well as when to show increased screenings e.g. cinema promotional days like Orange Wednesdays. It would also enable us to establish whether to put more financing into cinema distribution or the DVD and Blu-ray market.

Questions like Age, Gender and Occupation were asked to assess personality types which would influence their film choices. All of the questions were asked to assess our target audience and where there would be a "gap in the market" which we could fill.

Also attached in the next post will be the final version of our group's questionnaire.